DESIGN INTENT:
>the design of the façade should be evocative, suggesting
forms that send two contrasting messages:
1. this is a warehouse/factory type of building
2. but a fun, high tech retail business has moved in
> part of the building should read simply as an honest, practical
building solution which is rather striking (not bland)
> another element of the exterior should provoke a response;
communicating an appropriate message about the product
and the experience they are likely to have here
> create a clear, high impact, and unique impression
> create a building façade which is complex and interesting
> as stated, the exterior impression should not read as much as
a "store" as a "warehouse"
> the design of the exterior should be exploited as a powerful
marketing tool
.
